Loading article…
Loading article…
What UPS Can Teach Us About Friction
Most people think improvement comes from adding something.
A new app.
A new hire.
A new strategy.
A new process.
UPS often thinks the opposite.
Years ago, the company became known for studying delivery routes in extraordinary detail.
One of the discoveries was that reducing unnecessary left turns could save time, fuel, and risk.
So let me ask you, how much impact could a single turn really have? Now, what are your unnecessary left turns?
One unnecessary step doesn’t matter.
One unnecessary meeting doesn’t matter.
One extra click doesn’t matter.
One forgotten follow-up doesn’t matter.
Until it does.
The challenge with friction is that it rarely announces itself.
It hides in small delays, minor inconveniences, and seemingly harmless inefficiencies. Most organizations don’t struggle because of one major flaw.
They struggle because of hundreds of tiny ones. And because businesses are made up of people - the same is true in our personal lives.
A gym twenty minutes away creates friction.
A budget you don’t understand creates friction.
A task list spread across five apps creates friction.
A process that depends on memory creates friction.
None are catastrophic.
Together, they’re expensive.
The best operators understand that optimization isn’t always about doing more. It’s often about removing what shouldn’t be there in the first place.
So ask yourself:
What is the thing slowing progress that I haven’t noticed because it’s become normal?The answer is often hiding in plain sight.